Tinder - Seeks VP of Ghosting
The “Seeks VP of Ghosting” campaign by Tinder humorously addresses the phenomenon of ghosting in the dating world. The campaign features a job listing for a fictional Vice President of Ghosting, highlighting the challenges and frustrations associated with this dating behavior while positioning Tinder as a platform that addresses these issues.
An interesting aspect of the campaign is its use of satire to address a real and often frustrating issue in online dating. By turning ghosting into a “job” with exaggerated responsibilities and qualifications, the campaign captures attention and prompts viewers to think about the problem in a new, humorous light.
Core Theme of the Campaign -
The highlight of the campaign is the clever and humorous take on ghosting—a common issue in online dating. By creating a satirical job listing for a VP of Ghosting, Tinder draws attention to the problem in an engaging way and reinforces its commitment to improving user experiences.
The primary target audience includes current and potential Tinder users, especially those who have experienced ghosting in their dating lives. The campaign also appeals to a broader audience interested in the humorous side of modern dating challenges.
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About the
Campaign -
• Satirical Approach: The campaign uses satire to address the issue of ghosting, making it engaging and memorable.
• Job Listing Concept: It features a fictional job listing for a VP of Ghosting, highlighting the absurdity of ghosting behavior.
• Humor and Relatability: By using humor, the campaign connects with viewers who have experienced ghosting, making the content relatable.
• Brand Positioning: Tinder positions itself as a platform that understands and addresses common dating issues, improving user experience.
• Engaging Content: The ad’s creative approach captures attention and generates discussion about ghosting and online dating.
• Targeted Messaging: The campaign directly addresses a pain point for many users, enhancing its relevance and appeal.
• Wide Appeal: While targeting current Tinder users, the campaign also attracts a broader audience interested in dating humor.
• Multi-Platform Reach: The campaign is distributed across various platforms, including TV and social media, to maximize visibility and impact.
