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The Gottman Institute - The Seven Principles for Making Marriage Work

A campaign by The Gottman Institute promoting "The Seven Principles for Making Marriage Work," a guide to building and sustaining a successful marriage.

Takes a scientific approach to relationships, offering evidence-based strategies, making it more than a campaign but a valuable resource for couples.

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Core Theme of the Campaign - 

Emphasizes Dr. John Gottman's research-backed principles for fostering a healthy and lasting marriage, providing couples with practical tools and insights.

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Targeting - Couples seeking relationship advice and tools for a successful marriage, as well as individuals interested in relationship science.

Master the Art of High-Impact Campaigns with 2200+ Cases

About the

Campaign -

1. Scientific Foundation: Grounded in Dr. John Gottman's research, the campaign provides a scientific foundation for building and maintaining successful marriages.

2. Practical Tools: Offers practical tools and actionable principles that couples can implement to strengthen their relationships.

3. Book Promotion: Promotes "The Seven Principles for Making Marriage Work" book as a comprehensive guide to relationship success.

4. Online Presence: Utilizes online platforms to reach a broad audience, offering webinars, articles, and resources for couples.

5. Credibility: Leverages the credibility of Dr. Gottman, a renowned psychologist known for his work on relationships.

6. Engagement Opportunities: Encourages audience engagement through workshops, events, and online forums for couples to connect and share experiences.

7. Long-Term Impact: Aims for a lasting impact by equipping couples with tools for ongoing relationship growth and resilience.

8. Community Building: Fosters a community of individuals dedicated to nurturing healthy, enduring relationships.

Master the Art of High-Impact Campaigns with 2200+ Cases
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Reasons for Campaign Success 

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Key Learnings & Analysis

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Outline for Replicating Such a Campaign for your product

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