Tesco - Easter Egg Hunt Campaign
Tesco launched an Easter Egg Hunt campaign with a unique twist. The campaign involved a redesign of Tesco's iconic logo for Easter, creating a visually engaging experience for customers during the festive season
In a captivating move, Tesco gave away tablets through a Google Street View Easter Egg Hunt. This added a tech-savvy element to the traditional Easter Egg Hunt, making it more engaging for participants
Core Theme of the Campaign -
The standout feature was an interactive online Easter egg hunt. Tesco implemented an innovative Google Map Easter Egg Hunt, encouraging participants to explore and find eggs virtually[
Targeting - A broad audience, aiming to appeal to families and Individuals looking for a fun and interactive Easter experience.
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About the
Campaign -
- Tesco redesigned its logo for Easter, creating a festive atmosphere.
- The campaign featured an interactive online Easter egg hunt on Google Maps.
- Participants could virtually explore and find eggs for an engaging experience.
- Tesco incorporated technology by giving away tablets in a Google Street View Easter Egg Hunt.
- The campaign aimed to resonate with families and individuals celebrating Easter.
- This innovative approach added a modern twist to the traditional Easter festivities.
- The unique online egg hunt fostered a sense of excitement and community participation.
- Tesco's Easter Egg Hunt campaign blended tradition with technology for a memorable Easter celebration.
