Strong National Museum of Play - Train Your Brain
The Strong National Museum of Play, with the help of Partners + Napier, launched a distinctive billboard campaign that transformed an entire train into a moving billboard. The campaign, called "Train Your Brain," creatively used the train to promote the museum's interactive exhibits and playful environment.
Instead of traditional static billboards, this campaign turned an everyday transit vehicle into an engaging advertisement. By wrapping a train, the museum managed to capture attention in a bustling urban environment and provided a playful, moving representation of the museum’s offerings.
Core Theme of the Campaign -
The standout feature of this campaign was the complete wrapping of a train, turning it into a vibrant, eye-catching billboard that traveled through the city. This dynamic approach not only increased visibility but also created a unique, immersive experience for passersby.
The campaign targeted families, children, and individuals interested in interactive and educational experiences. It also aimed at attracting locals and tourists who frequently use public transportation and might be intrigued by the museum's playful and educational exhibits.
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About the
Campaign -
Innovative Approach: The campaign transformed a whole train into a moving billboard, offering a fresh and engaging way to advertise.
Creative Design: The train was wrapped with vibrant, playful graphics that highlighted the museum’s interactive exhibits.
Increased Visibility: By utilizing a train, the campaign gained widespread visibility as it traveled through busy urban areas.
Interactive Element: The moving billboard provided a dynamic, eye-catching experience, making it hard to miss.
Targeted Promotion: Aimed at families and visitors interested in fun and educational activities, aligning with the museum’s mission.
Local and Tourist Appeal: Captured the attention of both locals and tourists using public transport, broadening its reach.
Effective Messaging: The campaign’s playful and vibrant visuals effectively conveyed the museum’s theme of interactive play and learning.
Memorable Impact: The unique use of a train as an advertising medium made a lasting impression on the audience and elevated the museum's profile.
