Ribena - Ribena berries 2023 campaign
Ribena's 2023 campaign celebrates the brand's 85th birthday by reintroducing its iconic berry characters. The "Berries" ad features the beloved animated berries in a nostalgic and vibrant celebration of Ribena's rich history
An interesting aspect of the campaign is its strategic decision to revive the berry characters, leveraging the positive associations and emotions linked to Ribena's history. This approach aims to create a sense of familiarity and affection among consumers, enhancing brand loyalty
Core Theme of the Campaign -
The return of the familiar berry characters, known for their association with Ribena. This nostalgic element aims to evoke positive memories in consumers and strengthen the connection between the brand and its audience
Targeting - Both existing Ribena consumers and potential new customers. By tapping into nostalgia and the iconic berry characters, Ribena aims to resonate with people of all ages who have a fondness for the brand
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About the
Campaign -
- Celebrates Ribena's 85th birthday.
- Revives iconic berry characters for the campaign.
- Nostalgic and vibrant ad showcasing the brand's history.
- Aims to evoke positive memories and strengthen the brand connection.
- Strategic decision to leverage the positive associations with the berry characters.
- Targets a broad audience, including existing and potential consumers.
- Focuses on creating familiarity and affection among consumers.
- Enhances brand loyalty through nostalgic elements.
