Polaroid - Retinex Color Film
Polaroid's Retinex Color Film campaign is a playful and visually stunning exploration of color perception, inspired by the Retinex theory developed by Polaroid's founder, Edwin Land. The campaign showcases the unique way in which the film's round frames can alter the perception of colors in a photograph, creating unexpected and visually intriguing results.
The campaign's unique approach to showcasing the product is what makes it stand out. By focusing on the artistic and experimental aspects of the film, Polaroid has created a campaign that is both visually appealing and thought-provoking.
Core Theme of the Campaign -
The standout feature of the campaign is its psychedelic 70s-style animation, which perfectly complements the trippy and mind-bending nature of the Retinex film. The animation visually demonstrates how the film's frames can manipulate color perception, making the campaign both entertaining and informative.
The target audience for this campaign is likely individuals who are interested in photography, art, or design. People who appreciate unique and creative products are also likely to be drawn to this campaign.
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About the
Campaign -
Product: Polaroid Retinex Color Film
Campaign Theme: Color perception and the Retinex theory
Visual Style: Psychedelic 70s-style animation
Unique Selling Point: The film's ability to manipulate color perception through its round frames
Target Audience: Photography enthusiasts, artists, and those who appreciate unique products
Campaign Goal: To showcase the innovative and artistic potential of the Retinex film
