Pizza Hut - MDA campaign
Pizza Hut's "MDA" Melts Disclosure Agreement campaign introduces a new food category called "Melts" with a unique twist. The campaign encourages customers not to share their Melts on social media, creating an element of exclusivity.
The campaign turns the traditional idea of encouraging social media sharing on its head by rewarding customers for not sharing. It plays on the desire for exclusivity and creates a fun and engaging experience around Pizza Hut's new Melts.
Core Theme of the Campaign -
The standout feature is the "MDA," where Pizza Hut invites customers to sign an agreement not to share images of their Melts on social media. Those who comply have a chance to win $100, adding a playful and interactive aspect to the campaign.
Targeting - A wide audience, especially those who enjoy unique and interactive brand experiences. Pizza Hut aims to engage social media users, food enthusiasts, and Individuals looking for a playful and rewarding dining experience.
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About the
Campaign -
- Introduction of Melts: Launches a new food category, Melts, as the centerpiece of the campaign.
- "MDA" Agreement: Encourages customers not to share Melts on social media in exchange for a chance to win $100.
- Exclusivity Element: Creates a sense of exclusivity by limiting the sharing of Melts.
- Playful Interaction: Engages customers in a playful and interactive campaign experience.
- Reward Incentive: Offers a financial reward to customers who participate in the "MDA."
- Innovation in Marketing: Takes a novel approach by rewarding customers for not sharing content.
- Social Media Engagement: Utilizes social media as a platform for the campaign, leveraging the trend of food-sharing on these platforms.
- Brand Awareness: Aims to increase brand awareness and create buzz around Pizza Hut's new offering.
