Ore-Ida - Potato Opera
Ore-Ida’s “Potato Opera” campaign is a lively, whimsical ad that combines live-action and animated sequences in a musical format to promote the reliability of its frozen potato products, reinforcing the tagline “Deliciously Predictable.”
The ad transforms a mundane moment—waiting for fries to cook—into a joyful, operatic spectacle, using animated animals and characters inspired by classic Disney-style musicals to create an enchanting experience.
Core Theme of the Campaign -
The ad features animated characters, a musical number, and hand-painted backgrounds, blending humor and certainty with everyday scenarios to emphasize the dependable quality of Ore-Ida’s potatoes.
The campaign is designed to appeal to families and individuals who value convenience and reliability in their frozen food choices, while also enjoying lighthearted, nostalgic advertising.
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About the
Campaign -
Ore-Ida’s campaign revives its “When it says Ore-Ida, It’s All-Righta!” tagline with a musical twist.
The ad mixes live-action and 2D animation to add a whimsical, theatrical feel.
The creative execution leans heavily on nostalgia, drawing inspiration from Disney musicals like "The Little Mermaid."
Johannes Leonardo was the agency behind this delightful creation.
The ad emphasizes the “predictable” quality of Ore-Ida’s products, suggesting that certainty is a good thing when it comes to food.
It transforms a simple kitchen moment into a full-scale, feel-good opera.
The ad combines hand-drawn animation and hand-crafted elements, showcasing a high level of artistry.
Targeted at busy parents and families, it builds trust by focusing on the brand's reliable, consistent products
