Oddfellows and Adobe - Design 101
The "Design 101" campaign is a collaboration between the creative agency Oddfellows and Adobe. It is a video series designed to introduce fundamental design principles through engaging and beautifully crafted animations, coupled with expert narration. Each video simplifies complex design concepts, making them accessible to both beginners and professionals.
What sets this campaign apart is its focus on democratizing design education. It effectively turns abstract and technical concepts into fun, digestible, and visually stimulating lessons. Adobe, known for its professional-grade tools, shifts its focus towards inclusivity—helping beginners, hobbyists, and aspiring designers understand design principles through animations that are both educational and aesthetically pleasing. The synergy between Adobe’s tools and Oddfellows' storytelling gives the campaign an approachable yet professional tone.
Core Theme of the Campaign -
The main highlight of the Design 101 campaign is the combination of Adobe's design expertise and Oddfellow's unique animation style. The videos feature visually captivating animations that break down key design principles, such as color theory, typography, and composition, in a way that's easy to understand, even for beginners. The creative use of animation adds a dynamic and enjoyable element to what could otherwise be technical content.
The target audience for this campaign includes:
Aspiring designers or students looking to learn design basics
Hobbyists interested in design principles
Professional designers seeking a refresher or new inspiration
Creative professionals who use Adobe tools like Photoshop, Illustrator, and After Effects
Educators who want accessible resources for teaching design
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About the
Campaign -
Design Made Simple: The Design 101 series is a perfect intro for anyone who feels overwhelmed by design jargon. It covers the basics of design but does it in a fun, animated way that’s easy to digest.
Visually Stunning: Oddfellows' animation work is at the heart of this campaign, turning even the most technical design concepts into something beautiful and enjoyable to watch.
Expert Narration: Each principle is explained by professionals, so even though it’s simplified, you know you’re getting top-notch information from industry experts.
Beginner-Friendly: Whether you’re a student, a designer just starting out, or someone who’s curious about design, this series makes the learning process enjoyable and not intimidating.
Adobe Tools in Action: The campaign subtly showcases Adobe’s powerful design tools, reinforcing their role as industry leaders without turning the series into a direct product pitch.
Refreshing for Pros: Even for seasoned designers, this campaign offers a fresh look at the principles they use every day—kind of like hitting the "refresh" button on what they know.
Educational Resource: This series is also great for teachers or professionals who want a resource to share with their students, making complex ideas approachable.
Design for Everyone: At its core, this campaign promotes the idea that great design isn’t just for pros—it’s something anyone can learn and apply with the right guidance.
