Nivea - Touch and Be Touched Campaign
The Nivea Touch and Be Touched Campaign is an interactive marketing campaign that aims to showcase the importance of touch and human connection in our daily lives through various touch-related experiences.
The campaign aims to break through the digital age by emphasizing the power of real, tangible interactions and physical touch, which have been often overlooked in our technology-driven world.
Core Theme of the Campaign -
The installation of touch-sensitive billboards in various locations, inviting people to interact with the ad by touching it, which triggers a response or a surprise element.
Targeting - Individuals of all ages who appreciate the significance of human touch and want to reconnect with it in a meaningful way.
Master the Art of High-Impact Campaigns with 2200+ Cases
About the
Campaign -
1. The campaign begins with the installation of touch-sensitive billboards in busy public areas such as shopping malls, train stations, or parks.
2. The billboards are designed in a way that prompts people to touch various parts, triggering a sensor.
3. Once touched, the billboard responds with lights, sound, or even small surprises, creating an engaging and memorable experience.
4. The surprises can range from confetti cannons, projection mapping displays, or even a real-time interaction with a celebrity or influencer on the billboard.
5. The campaign is also amplified through social media platforms, where people are encouraged to share their experience using specific hashtags and tagging Nivea.
6. Nivea also partners with local organizations to organize touch-related events such as free massages, hugging booths, or hand-holding sessions, emphasizing the power of touch in fostering human connection.
7. The campaign aims to raise awareness about the benefits of touch for mental and emotional well-being, as well as promote Nivea's range of products designed to enhance these tactile experiences.
8. Throughout the campaign, Nivea also releases short videos and testimonials from participants, highlighting the impact of touch and encouraging others to embrace more physical interactions.
9. The campaign concludes with a closing event where participants can gather to share their touch experiences, engaging in activities that foster connection, such as dance workshops or group bonding exercises.
10. Nivea Touch and Be Touched Campaign serves as a reminder of the importance of touch in our lives, encouraging us to seek and appreciate meaningful physical connections amidst a digital world.
