Magnum - Stick to the Original
The “Stick to the Original” campaign by Magnum emphasizes the brand’s commitment to its iconic classic ice cream bars, celebrating the rich indulgence of premium chocolate and ice cream. The campaign promotes the message that the original, classic experience is irreplaceable, creating a sense of nostalgia and loyalty.
What’s particularly interesting about this campaign is its approach to tapping into the emotional connection consumers have with Magnum’s original recipe. By promoting the idea of “sticking to the original,” the campaign positions the classic product as a timeless, luxury indulgence, while subtly suggesting that new trends come and go, but some things remain irreplaceable.
Core Theme of the Campaign -
The standout feature of the campaign is its focus on the luxurious, timeless nature of the Magnum ice cream bar. The campaign conveys a strong sense of indulgence and premium quality, highlighting the brand’s authenticity and heritage in the ice cream market.
The campaign targets adults who appreciate premium products and indulgent experiences. This audience includes people who are loyal to the Magnum brand, as well as those who seek quality in their treats. It also appeals to those who enjoy moments of indulgence and luxury in their everyday lives.
Master the Art of High-Impact Campaigns with 2200+ Cases
About the
Campaign -
• Luxury Focus: The campaign emphasizes the luxurious experience of eating a Magnum, reinforcing the idea of indulgence and high quality.
• Timeless Appeal: By highlighting the “Stick to the Original” message, the campaign suggests that the classic Magnum bar offers an unbeatable experience that stands the test of time.
• Visuals of Indulgence: The ad is filled with slow-motion shots of rich chocolate and ice cream, designed to evoke sensory pleasure and a craving for the product.
• Emotional Connection: The campaign taps into the emotional appeal of nostalgia, making consumers feel good about returning to a trusted favorite.
• Sophistication: Magnum positions itself as a sophisticated brand, targeting a more mature audience that appreciates premium indulgence.
• Universal Appeal: Despite its premium focus, the campaign also reaches a wide audience, as the core message of treating oneself is universally understood.
• Multi-Channel Strategy: The campaign was launched across TV, online platforms, and social media, ensuring broad visibility and audience engagement.
• Memorability: By sticking to the theme of timelessness, the campaign stays in consumers’ minds, reinforcing brand loyalty and a sense of reliability.
