About the
Campaign -
"Rebuild the World" is a global marketing campaign and slogan used by LEGO, the iconic Danish toy company known for its interlocking plastic bricks. This campaign was launched in September 2019 and has been a central part of LEGO's brand messaging since then....overview of what "Rebuild the World" represents:
1. Creativity and Imagination: The slogan encourages children and adults to tap into their creativity and imagination. It suggests that with LEGO, you can build, create, and shape your own world, unleashing limitless possibilities.
2. Problem-Solving: LEGO has always emphasized the importance of problem-solving skills and critical thinking in play. "Rebuild the World" reinforces the idea that playing with LEGO bricks is not just about fun but also about learning and developing valuable skills.
3. Inclusivity: The campaign promotes inclusivity and diversity, highlighting that the LEGO world is for everyone, regardless of age, gender, or background. It celebrates the idea that people from all walks of life can come together to build and create.
4. Environmental Stewardship: While the primary focus is on creativity, the campaign also aligns with LEGO's commitment to sustainability. It underscores the idea that by rebuilding and creating, we can also make a positive impact on the real world.
5. Memorability: "Rebuild the World" is a concise and memorable slogan, making it effective for branding and messaging.
