La Crema - Arroyo Vista
La Crema's Arroyo Vista campaign showcases their 2021 Arroyo Seco Chardonnay and Pinot Noir wines, highlighting unique flavor profiles like fresh pineapple and elegant layers of plum, wet stone, and cedar
La Crema's approach involves capturing the essence of the Arroyo Seco region, blending traditional flavors with a modern touch, offering a nuanced and sophisticated wine-drinking experience
Core Theme of the Campaign -
The campaign emphasizes the aromatic richness and diverse tasting notes of the Arroyo Seco wines, ranging from tropical fruits to spice, creating a memorable sensory experience
Targeting - Wine enthusiasts seeking a refined and diverse palate experience, appreciating the craftsmanship that goes into La Crema's Arroyo Seco Chardonnay and Pinot Noir wines
Master the Art of High-Impact Campaigns with 2200+ Cases
About the
Campaign -
1. La Crema's Arroyo Vista campaign centers around the 2021 Arroyo Seco Chardonnay and Pinot Noir.
2. The Chardonnay boasts aromas of nectarine, fresh pineapple, and guava, with flavors of lemon, apple, and papaya.
3. The Pinot Noir features notes of spice, earthiness, coffee bean, blackberry, plum, wet stone, and cedar.
4. Both wines offer a rich and balanced taste, a true reflection of the Arroyo Seco region's terroir.
5. La Crema highlights the meticulous selection of blocks at their Panorama estate vineyard for the Arroyo Seco Pinot Noir.
6. The campaign underscores the cooperative effort and attention to detail in crafting full-bodied wines with tropical fruit flavors.
7. By blending tradition with a contemporary approach, La Crema aims to redefine the wine-drinking experience.
8. The concept revolves around elevating the perception of Chardonnay and Pinot Noir, breaking away from stereotypes.
9. La Crema invites wine lovers to explore and appreciate the diverse and sophisticated nuances of these exceptional wines.
10. Through this campaign, La Crema aims to create a memorable journey for consumers, celebrating the unique characteristics of Arroyo Seco wines
