Hertz "Traveling at the Speed of Hertz" Campaign
Promotes car rental with a focus on speed and convenience.
About the
Campaign -
"We're Hertz, We Give You More" was a marketing slogan used by Hertz, one of the world's largest car rental companies. This slogan was designed to communicate the idea that Hertz provided customers with more value, more options, and a better overall rental experience compared to competitors in the car rental industry.
The slogan:
1. We're Hertz: This part of the slogan emphasizes the brand name and identity, reinforcing the idea that the company is Hertz, a trusted and recognizable name in the car rental industry.
2. We Give You More: The phrase "We Give You More" is the key message of the campaign. It suggests that when customers choose Hertz, they receive additional benefits, features, or services that set Hertz apart from other car rental companies. These additional offerings could include a wider selection of vehicles, more convenient rental locations, special loyalty programs, or superior customer service.
The "We're Hertz, We Give You More" campaign aimed to differentiate Hertz from its competitors by highlighting the added value and benefits that customers could expect when renting a car from Hertz. It sought to create a perception of Hertz as a brand that goes above and beyond to meet customers' needs and preferences.
