Google - The Google Assistant Campaign
Google's Google Assistant campaign focused on teaching the Assistant to say "G'Day," aiming to engage users in a unique and culturally relevant way.
Google Home was at the center of the campaign, leveraging the Google Assistant to connect with users through a colloquial greeting, adding a touch of personalization.
Core Theme of the Campaign -
The campaign achieved strong upper funnel metrics, boasting a 63% awareness, 27% consideration, and 23% purchase intent, surpassing benchmarks.
Targeting - Users of Google Home and those interacting with the Google Assistant, emphasizing a broad but tech-savvy demographic.
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About the
Campaign -
1. The campaign started with a goal of enhancing user engagement with Google Assistant.
2. Utilized a colloquial greeting "G'Day" to create a friendly and culturally relevant experience.
3. Strong upper funnel metrics were achieved, with 63% awareness, 27% consideration, and 23% purchase intent.
4. Google Home played a central role in driving user interaction with the Assistant.
5. The campaign's success surpassed industry benchmarks.
6. The approach showcased Google's commitment to innovative and personalized user experiences.
7. Metrics indicated a positive impact on brand perception and user intent.
8. The use of a culturally specific greeting added a touch of localization to the global tech giant's campaign.
9. campaign demonstrated the power of personalized interactions in technology marketing.
