Elvie - Leaks Happen Campaign
Elvie's "Leaks Happen" campaign addresses the topic of incontinence with a bold and unconventional approach, using a 'peeing' billboard to spark conversations and destigmatize the issue.
The campaign takes a bold step in tackling a sensitive topic with humor and candidness, using a real-life scenario to break down barriers and encourage people to engage in conversations about a traditionally taboo subject.
Core Theme of the Campaign -
The unique and attention-grabbing 'peeing' billboard, which serves as a powerful visual statement challenging societal norms around discussing incontinence openly.
Targeting - Individuals of various age groups, especially those who may experience incontinence or have loved ones dealing with the issue. The campaign aims to reach A broad audience to promote inclusivity and understanding.
Master the Art of High-Impact Campaigns with 2200+ Cases
About the
Campaign -
- Bold approach addressing incontinence.
- Utilization of a 'peeing' billboard for attention.
- Destigmatizing incontinence through humor.
- Encouraging open conversations on a taboo subject.
- Targeting a diverse audience of varying age groups.
- Sparking awareness and understanding.
- Leveraging real-life scenarios for relatability.
- Aiming to change societal perceptions around incontinence.
