Duolingo - Museum of Wonky Englush Campaign
Duolingo's "Museum of Wonky English" campaign is a creative initiative located in Harajuku, Tokyo. It playfully showcases amusing mistranslations found in Japanese signage and public spaces, turning language mishaps into an entertaining exhibit.
Duolingo cleverly transforms language errors into an art form. By celebrating mistranslations, the campaign embraces the inevitability of language mistakes and positions Duolingo as a solution for improving language skills with a touch of humor.
Core Theme of the Campaign -
The physical museum displaying sixteen of the best examples of "wonky English" found in Japan. It invites visitors to appreciate the humor in language mistakes, fostering a lighthearted approach to language learning.
Targeting - Language learners, Duolingo app users, and anyone interested in language and cultural nuances. The campaign aims to resonate with Individuals who appreciate the challenges of learning a new language and the humor in linguistic mishaps.
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About the
Campaign -
- Physical museum in Harajuku, Tokyo, showcasing amusing mistranslations.
- Sixteen curated examples of "wonky English" displayed in an exhibit.
- Encourages visitors to find humor in language mistakes.
- Aligns with Duolingo's brand identity by promoting language learning in a playful manner.
- Opened for a limited time, adding exclusivity and urgency to visit.
- Amplified by a hero film inviting people to experience the museum.
- Blends cultural appreciation with language education.
- Positions Duolingo as a platform that embraces the journey of language learning with a sense of fun.
