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Denny’s - Black Friday T-shirt Promotion
Denny's launched a unique Black Friday promotion featuring a $5.99 T-shirt that grants wearers free breakfast for an entire year, valued at $2,186.
This campaign cleverly combines fashion with food, turning the T-shirt into a “wearable coupon.” It not only drives sales but also generates buzz around Denny's brand during the competitive Black Friday shopping season.
Core Theme of the Campaign -
The standout feature of the T-shirt is a unique QR code sewn into its design, allowing easy in-restaurant redemption of the free meals.
The campaign primarily targets budget-conscious consumers, families, and food lovers who enjoy dining out, particularly during the holiday season.
Master the Art of High-Impact Campaigns with 2200+ Cases
About the
Campaign -
1. Denny’s aimed to create excitement during Black Friday.
2. Only 150 T-shirts were available, making it a limited-edition offer.
3. Each shirt provides access to the “Everyday Value Slam” breakfast.
4. The campaign effectively leverages social media for promotion.
5. By creating urgency, Denny’s encouraged quick sales.
6. The unique offer promotes both the restaurant and the T-shirt itself.
7. it reflects a fun, innovative approach to marketing.
Master the Art of High-Impact Campaigns with 2200+ Cases
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