Coinbase - Onchain Vision
Coinbase's "Onchain Vision" campaign involves placing ads on 500,000 Liquid Death water cases, which they won through an eBay auction for $500,114. The campaign highlights onchain creators and their art, showcasing the potential of blockchain technology.
The campaign transforms product packaging into tiny billboards, turning everyday water cases into ad space. This unconventional tactic merges physical and digital worlds, positioning Coinbase as a supporter of decentralized creative industries.
Core Theme of the Campaign -
Coinbase uses the Liquid Death packaging as a creative medium to showcase onchain creators and their digital works. This move promotes blockchain's potential for creators to connect with fans, aiming to demystify cryptocurrency and NFTs for mainstream audiences.
The campaign is designed for crypto enthusiasts, digital creators, and a general audience curious about blockchain technology. It also appeals to Liquid Death’s edgy, eco-conscious consumers, making blockchain more approachable for them.
Master the Art of High-Impact Campaigns with 2200+ Cases
About the
Campaign -
1. Coinbase won an eBay auction to secure ad space on Liquid Death’s packaging for $500,114.
2. The campaign is titled "Onchain Vision" and features the work of onchain creators.
3. 500,000 cases of Liquid Death are now a medium to promote blockchain-based digital art.
4. Coinbase aims to bridge the gap between blockchain technology and mainstream awareness.
5. The campaign offers a creative way to support and promote creators in the decentralized space.
6. Liquid Death’s quirky brand aligns well with Coinbase’s mission to educate and engage a broader audience about crypto.
7. It's a strategic collaboration to leverage both physical and digital realms to promote NFTs and blockchain.
8. Targeting creators, blockchain enthusiasts, and Liquid Death’s audience makes this a bold and refreshing campaign.
