Coca-Cola - Coca-Cola Float
The "Coca-Cola Float" campaign featured a billboard in Thailand designed to look like a giant Coca-Cola bottle with a pool inflatable sticking out of it. The idea was to create a playful and eye-catching display that would draw attention to Coca-Cola as a refreshing summer beverage.
One of the most interesting aspects of the "Coca-Cola Float" campaign is how it creatively used a billboard to bridge the gap between physical and digital advertising. By incorporating a real pool inflatable into the billboard design, the campaign created a memorable and engaging visual experience that stood out in the urban landscape. It also cleverly linked the visual of relaxation and summer fun with the Coca-Cola brand.
Core Theme of the Campaign -
The standout feature of this campaign was the massive, realistic pool inflatable that appeared to be emerging from the top of the Coca-Cola bottle billboard. This eye-catching design effectively communicated the idea of enjoying a refreshing Coca-Cola while lounging in a pool, blending real-life objects with advertising.
The primary target audience for this campaign was young adults and families who enjoy summer activities and outdoor leisure. Coca-Cola aimed to attract individuals who associate summer with relaxation and fun, particularly those who frequent pool parties or enjoy spending time outdoors.
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About the
Campaign -
Billboard Design: The campaign featured a large billboard in Thailand that showcased a giant Coca-Cola bottle with a pool inflatable sticking out of it.
Visual Appeal: The combination of a real inflatable and a billboard created a striking and playful visual effect, grabbing attention and evoking a sense of fun.
Concept: The idea was to associate Coca-Cola with refreshing summer moments, making it an ideal beverage choice for poolside relaxation.
Engagement: The billboard effectively used physical elements to create a unique and interactive advertising experience, which was designed to stand out in a crowded urban environment.
Target Audience: The campaign targeted young adults and families who enjoy summer activities and are likely to appreciate the playful and relaxing imagery.
Brand Connection: By linking the concept of poolside relaxation with Coca-Cola, the campaign reinforced the brand's image as a refreshing and enjoyable beverage.
Creative Impact: The use of a real inflatable on a billboard was an innovative way to blend physical and digital advertising, creating a memorable and shareable experience.
Cultural Context: The campaign was tailored to fit the summer season in Thailand, where outdoor activities and poolside gatherings are popular.
