BRLO Berlin-based brewery - BRLO Parody of Calvin Klein's Ad Featuring Jeremy Allen White
Berlin-based brewery BRLO released a witty shot-for-shot parody of Calvin Klein’s viral ad featuring Jeremy Allen White. In this campaign, BRLO promotes its alcohol-free beer "Naked" as a cheeky alternative for Dry January, mimicking the provocative and stylish tone of the original CK campaign but with a humorous twist.
What sets this campaign apart is its clever use of humor to promote a non-alcoholic beverage during Dry January, perfectly timed to capitalize on the buzz surrounding the original CK campaign. This is a great example of blending pop culture with brand marketing.
Core Theme of the Campaign -
The highlight of BRLO’s campaign is its direct spoof of the Calvin Klein ad, using similar visuals to Jeremy Allen White's viral ad but positioning BRLO's alcohol-free beer in a humorous, down-to-earth manner.
The campaign targets millennials and Gen Z, particularly those participating in Dry January or seeking healthier, alcohol-free options. Its playful tone also appeals to fans of craft beer and those interested in trendy, cultural references.
Master the Art of High-Impact Campaigns with 2200+ Cases
About the
Campaign -
1. BRLO created a parody ad inspired by Calvin Klein’s campaign starring Jeremy Allen White.
2. It promotes their alcohol-free beer "Naked" during Dry January.
3. The campaign humorously mimics the style and tone of Calvin Klein’s ad.
4. It capitalizes on the viral appeal of the CK campaign with a local Berlin twist.
5. It’s aimed at health-conscious individuals who still want to enjoy beer without alcohol.
6. The campaign's success lies in its clever use of humor and cultural relevance.
7. It resonates with younger, trendy audiences, leveraging pop culture effectively.
8. BRLO positions itself as a fun, creative brand in the craft beer market.
