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British Gas - Perform Better with Half Price Electricity Campaign

British Gas's campaign offers a unique initiative called "Perform Better with Half Price Electricity," allowing selected smart meter customers to benefit from discounted electricity rates every Sunday.

The campaign introduces a novel approach to encouraging energy-conscious behavior by offering reduced rates on a specific day. It promotes both cost savings for customers and a more sustainable use of energy.

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Core Theme of the Campaign - 

The primary focus is on providing eligible customers with the opportunity to enjoy electricity at half the usual price on Sundays, creating an incentive for energy-efficient usage.

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Targeting - Smart meter users, emphasizing those who are keen on managing their energy consumption effectively. The campaign aims to engage customers interested in both saving on electricity costs and contributing to environmental sustainability.

Master the Art of High-Impact Campaigns with 2200+ Cases

About the

Campaign -

- "Perform Better with Half Price Electricity" is an initiative by British Gas, extending discounted electricity rates to eligible smart meter customers.

- The campaign aligns with a broader goal of promoting energy efficiency and sustainability.

- Smart meter users can avail themselves of half-price electricity every Sunday as part of British Gas's "PeakSave" scheme.

- The initiative is an innovative way to encourage users to perform energy-efficient activities and chores on designated days.

- British Gas's campaign underscores the importance of creating awareness about responsible energy consumption.

- The offering is part of a limited-time promotion, showcasing British Gas's commitment to customer benefits.

- The campaign has garnered attention for its unique approach, combining cost savings with environmental consciousness.

- By focusing on a specific day for discounted rates, British Gas aims to influence positive energy usage habits among consumers.

Master the Art of High-Impact Campaigns with 2200+ Cases
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Reasons for Campaign Success 

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Key Learnings & Analysis

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Outline for Replicating Such a Campaign for your product

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