BBC - ThisisourBBC Campaign
The ThisisourBBC campaign is a brand film created by BBC Creative, aiming to reaffirm the significance and inclusivity of the BBC. Against a backdrop of scrutiny, the campaign emphasizes that the BBC belongs to everyone, reflecting the diversity and values of its audience.
The emphasis on trust. The BBC Creative film seeks to demonstrate how the BBC earns people's trust by being a reflection of diverse communities and a platform that represents the collective identity of its viewers.
Core Theme of the Campaign -
The campaign's highlight is its star-studded cast, including notable figures like Idris Elba, Sir David Attenborough, Jodie Comer, and Dizzee Rascal. This ensemble of personalities reinforces the idea that the BBC is a shared space for people from all walks of life.
Targeting - Individuals from various demographics, cultures, and interests. The campaign aims to resonate with the entire spectrum of BBC viewers, emphasizing that the BBC is a unifying force for all.
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About the
Campaign -
- Inclusivity: Stresses the BBC's role as an inclusive platform for people of all backgrounds.
- Star Power: Features a star-studded cast to symbolize the diversity of the BBC's audience.
- Trust Building: Focuses on earning and maintaining trust through authenticity and representation.
- Shared Identity: Positions the BBC as a collective identity that represents the values of its viewers.
- Community Reflection: Highlights that the BBC reflects the communities it serves.
- Cultural Diversity: Celebrates cultural diversity through the inclusion of various influential figures.
- Audience Unity: Aims to unify the diverse audience under the common identity of the BBC.
- Message Reinforcement: Reinforces the message that the BBC is a collective ownership, emphasizing the "our" in ThisisourBBC.
