Back Market - The New One
The "Let Them Buy New" campaign by Back Market is a satirical take on the consumer obsession with the latest tech gadgets. It challenges the notion that always buying new is the best option, advocating for refurbished devices as a more sustainable and affordable alternative.
An interesting aspect of the campaign is its ability to shift consumer perception. By satirizing the obsession with new products, Back Market encourages viewers to question their own assumptions and consider the benefits of choosing refurbished devices. It's a clever way to promote sustainability and affordability without being overly preachy.
Core Theme of the Campaign -
The campaign's highlight is its irreverent approach, mocking the hype surrounding new product launches. Back Market cleverly parodies the excitement and anticipation surrounding these events, ultimately revealing that refurbished devices can be just as good, if not better, than their new counterparts.
The campaign primarily targets tech-savvy consumers who are aware of the latest trends and gadgets. However, its humorous and relatable approach also appeals to a broader audience, including those who are interested in saving money and reducing their environmental impact.
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About the
Campaign -
Back Market launched a campaign called "Let Them Buy New."
The campaign satirizes the obsession with new tech products.
It challenges the notion that always buying new is the best option.
The campaign highlights the benefits of refurbished devices.
It promotes sustainability and affordability in a humorous way.
The campaign targets tech-savvy consumers but also appeals to a broader audience.
By questioning consumer assumptions, Back Market encourages viewers to consider refurbished options.
