Bacardi "Do What Moves You"

1. Slogan and Motto:
- The central slogan, "Do What Moves You," encapsulates the campaign's core message. It urges consumers to follow their passions and enjoy life in their unique way. Bacardi positions itself as a brand that enhances these memorable moments.

2. Embracing Freedom and Spontaneity:
- The campaign taps into the concept of freedom and spontaneity, emphasizing that Bacardi is not just a drink but a companion for life's exciting moments. It encourages consumers to break free from routines and embrace the thrill of unpredictability.

3. Self-Expression and Individuality:
- "Do What Moves You" encourages self-expression. Bacardi suggests that consumers should use their choices and experiences as a means of expressing their individuality, with Bacardi products being an integral part of that self-expression.

4. Lifestyle and Social Elements:
- Bacardi is often associated with socializing, nightlife, and celebrations. The campaign did feature people enjoying Bacardi products at parties, gatherings, or other social settings. It reinforces the notion that Bacardi enhances social experiences and moments of celebration.

5. Diversity and Inclusivity:
- The campaign did promote diversity and inclusivity by showcasing a diverse range of individuals from various backgrounds and walks of life, all coming together to celebrate and enjoy life with Bacardi. This inclusivity reinforces the idea that Bacardi is a brand for everyone.

6. Visual Elements and Advertising Mediums:
- Visual elements in the campaign might include lively and energetic scenes, people dancing, celebrating, and having fun while enjoying Bacardi products. The campaign likely utilizes various advertising mediums, including television ads, digital marketing, social media content, and event sponsorships to reach its target audience.