Apple Music - “Stay” - Performed by NFL Fans Campaign
The "Stay" campaign by Apple Music features fans from all 32 NFL teams singing Rihanna's hit song "Stay." This campaign was launched in anticipation of the Apple Music Super Bowl Halftime Show and aimed to celebrate the diverse fan base of the NFL.
The campaign stands out due to its creative integration of sports and music, merging NFL fandom with a popular music track. It taps into the communal spirit of sports fans and leverages the emotional power of music to create a compelling narrative.
Core Theme of the Campaign -
The highlight is the unifying element of NFL fans coming together to perform a well-known song, showcasing their collective enthusiasm and support for both their teams and the upcoming Super Bowl Halftime Show.
NFL fans who follow their teams passionately.
Music enthusiasts, particularly Rihanna's fans.
Viewers of the Super Bowl Halftime Show.
Apple Music subscribers and potential customers interested in exclusive content.
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About the
Campaign -
Unified Performance: NFL fans from all 32 teams collaborate to sing "Stay," showcasing the diverse yet unified nature of football fandom.
Celebrity Tie-In: The use of Rihanna’s popular song adds a recognizable and emotional touch.
Pre-Super Bowl Excitement: Builds anticipation for the Apple Music Super Bowl Halftime Show.
Engaging Content: Combines sports and music, creating engaging and shareable content.
Diverse Representation: Features a wide range of fans, highlighting the inclusivity of the NFL community.
High Production Value: The video is well-produced, with a polished and professional look.
Brand Integration: Seamlessly integrates Apple Music into the campaign, promoting the brand's association with major sports events.
