1. Business Operating Model

• Studio-Based Operations: Pure Yoga primarily operates physical studios where they offer various yoga classes, workshops, and wellness programs.

• Franchise Model: The brand may also utilize a franchise model, allowing for expansion into different markets while maintaining brand standards.

• Membership and Class Packages: They offer various membership options and class packages to cater to different customer needs and preferences.





2. Brand Intel

• Holistic Wellness Focus: Pure Yoga positions itself as a holistic wellness provider, integrating physical fitness with mental and emotional well-being.

• Community Building: The brand emphasizes community through events, workshops, and collaborative programs that bring members together.

• Diverse Offerings: They provide a range of yoga styles and wellness practices, appealing to a broad audience.



3. Revenue Model

• Membership Fees: Primary income from membership subscriptions and class packages purchased by students.

• Retail Sales: Sales of yoga-related products, such as mats, apparel, and wellness accessories, contribute to revenue.

• Workshops and Events: Additional income is generated through special workshops, retreats, and events featuring guest instructors.



4. Growth Campaigns

• Social Media Campaigns: Active engagement on platforms like Instagram and Facebook to showcase classes, share student testimonials, and promote wellness tips.

• Referral Programs: Incentivizing current members to refer friends and family to the studio, helping to grow the customer base.

• Seasonal Promotions: Running special promotions or discounts during significant times of the year (e.g., New Year, summer) to attract new members.



5. GTM Intel

• Content Marketing: Providing valuable content related to yoga and wellness through blogs, newsletters, and social media.

• Collaborations with Influencers: Partnering with fitness and wellness influencers to reach a wider audience and enhance credibility.

• Community Events: Hosting free classes or community events to attract newcomers and showcase the studio's offerings.



6. Implementation of Caregiver Brand Archetype

• Nurturing Environment: Creating a welcoming and supportive atmosphere for students, reinforcing a sense of community and care.

• Personalized Attention: Offering individualized attention in classes and workshops to cater to each student's unique needs.

• Wellness Initiatives: Engaging in community health initiatives that promote well-being beyond yoga, demonstrating a commitment to overall wellness.



7. Creation of a Cozy Brand Vibe

• Warm Aesthetics: Studio design focuses on warmth and comfort, using soft colors, natural materials, and inviting spaces.

• Inclusive Culture: Fostering an inclusive and supportive culture that makes all students feel valued and comfortable.

• Relaxing Atmosphere: Utilizing calming music, aromatherapy, and mindfulness practices within classes to enhance the overall experience.