1. BUSINESS OPERATING MODEL

- Government agency managing national parks, historic sites, and marine conservation areas.

- Focuses on preservation, public education, and sustainable tourism.

- Works with Indigenous communities for conservation and cultural heritage protection.

2. Brand Intel

- Promotes Canada’s natural and cultural heritage.

- Encourages responsible tourism and environmental stewardship.

- Builds trust through conservation efforts and public engagement.

- Highlights unique landscapes and historical significance.

3. REVENUE MODEL

- Entrance fees for national parks and heritage sites.

- Camping, guided tours, and activity fees.

- Merchandise and souvenir sales at visitor centers.

- Government funding for conservation and maintenance.

- Partnerships with eco-tourism and outdoor brands.

4. GROWTH CAMPAIGNS

- “Learn-to Camp” program increased first-time camper participation.

- ParksChallenge encouraged social media engagement and visits.

- Indigenous-led tourism initiatives gained recognition.

- Seasonal campaigns promoting winter and off-season park visits.

5. GTM Intel

- Digital storytelling featuring wildlife and landscapes.

- Social media campaigns showcasing park experiences.

- Collaborations with travel influencers and outdoor enthusiasts.

- Educational programs to promote environmental conservation.

- Interactive website with trip planning tools and virtual tours.

6. IMPLEMENTATION OF CAREGIVER BRAND ARCHETYPE

- Protects Canada’s natural and cultural heritage.

- Provides safe, well-maintained parks for visitors.

- Educates the public on conservation and sustainability.

- Works with Indigenous communities for cultural preservation.

7. Creation of a Connection Brand Vibe

- Encourages shared experiences in nature with family and friends.

- Showcases visitor stories and testimonials.

- Engages communities through volunteering and educational programs.

- Uses inclusive messaging to welcome all travelers.