1. BUSINESS OPERATING MODEL

- Independent Swiss Watchmaker: Oris operates autonomously, allowing for innovation and customer-focused decisions.

- Mechanical Watch Focus: Specializes exclusively in mechanical watches, emphasizing traditional craftsmanship.

- Sustainability Commitment: Prioritizes environmental responsibility, being independently certified as climate neutral.

2. Brand Strategy

- Accessible Luxury: Offers high-quality timepieces at reasonable prices to reach a broader audience.

- Heritage and Innovation: Combines over a century of watchmaking history with modern design and technology.

- Thematic Collections: Focuses on Diving, Culture, Aviation, and Motor Sports to appeal to diverse interests.

3. REVENUE MODEL

- Watch Sales: Primary income from diverse collections catering to various customer preferences.

- Limited Editions: Generates additional revenue through exclusive, limited-run models.

- Collaborations: Partners with organizations and events, enhancing brand visibility and sales.

4. GROWTH CAMPAIGNS

- US Market Expansion: Implemented digital strategies to build awareness among new audiences in the United States.

- Celebrity Endorsements: Gained attention through enthusiasts like Will Ferrell, who publicly appreciate the brand.

- Playful Collaborations: Released watches featuring characters like Miss Piggy, attracting diverse customer segments.

5. GTM Intel

- Digital Engagement: Utilizes social media and online platforms to connect with a global audience.

- Storytelling: Highlights brand heritage and craftsmanship to create an emotional connection.

- Event Sponsorships: Aligns with cultural and sporting events to enhance brand presence.

- Sustainability Initiatives: Promotes environmental efforts to appeal to eco-conscious consumers.

6. IMPLEMENTATION OF CREATOR BRAND ARCHETYPE

- Innovative Designs: Develops unique timepieces, such as the ProPilot X Calibre 400, showcasing creativity.

- In-House Movements: Invests in developing proprietary calibers, demonstrating technical expertise.

- Collaborative Projects: Engages in partnerships that result in distinctive watch designs.

7. Creation of a Sophisticated Brand Vibe

- Elegant Collections: The Artelier line offers refined dress watches with meticulous details.

- Premium Materials: Uses high-quality components, including titanium and sapphire crystal.

- Attention to Detail: Focuses on superior manufacturing processes with zero tolerance for error.