1. Business Operating Model

SaaS Platform: Exhibbit operates as a Software as a Service (SaaS), providing users with tools to create and host virtual exhibitions.

User-Friendly Interface: Focuses on an intuitive design allowing users to easily upload content and customize exhibition spaces.

Target Markets: Caters to businesses, artists, and event organizers, enabling diverse applications from galleries to trade shows.

2. Brand Intel

Core Vision: To revolutionize how exhibitions are experienced, making them accessible to a global audience.

Unique Selling Proposition: Offers immersive 3D environments that enhance engagement compared to traditional exhibitions.

Community Focus: Engages users through feedback loops to continually improve the platform based on customer needs.

3. Revenue Model

Subscription Fees: Charges monthly or annual fees for access to the platform, with tiered pricing based on features.

Event Hosting Fees: Additional charges for hosting larger, more complex exhibitions.

Customization Services: Offers bespoke design and setup services for clients requiring personalized exhibition experiences.

4. Growth Campaigns

Webinars and Demos: Hosts educational webinars to showcase the platform’s capabilities, attracting potential users.

Partnerships with Event Organizers: Collaborates with organizations to facilitate virtual trade shows and exhibitions, enhancing brand exposure.

Social Media Campaigns: Utilizes social media to share success stories and user-generated content from exhibitions hosted on the platform.

5. GTM Intel

Content Marketing: Regular blog posts and case studies highlighting user success stories and best practices.

SEO Strategy: Optimizes website content for search engines to increase organic traffic and visibility.

Email Campaigns: Sends targeted newsletters featuring updates, tips, and upcoming events to keep users engaged.

6. Implementation of Creator Brand Archetype

Empowering Creators: Focuses on providing tools that empower artists and organizations to express their creativity through virtual exhibitions.

User-Centric Design: Continuously gathers user feedback to refine features that enhance the creative process.

7. Creating an Intelligence Brand Vibe

Data-Driven Insights: Offers analytics tools to help users understand viewer engagement and optimize exhibitions accordingly.

Innovative Technology: Leverages cutting-edge technology to create immersive experiences that resonate with tech-savvy audiences.