1. BUSINESS OPERATING MODEL

- Augmented Reality (AR) Platform: Aurasma operates as an AR platform that enables users to create and view AR experiences using mobile devices.
- Enterprise Solutions: Provides businesses with AR solutions for marketing, advertising, and product engagement through interactive AR content.
- Partnerships & Licensing: Collaborates with companies and brands to license its technology for customized AR experiences.

2. Brand Intel

- Innovative Technology: Focuses on delivering cutting-edge AR tools to create immersive experiences.
- B2B Focus: Targets industries such as retail, education, and entertainment, integrating AR into their offerings.
- User Empowerment: Provides an intuitive platform that allows users to create their own AR content, fostering engagement and creativity.

3. REVENUE MODEL

- Subscription-Based Services: Generates revenue through subscription plans that give businesses access to AR tools and features.
- Enterprise Solutions: Charges companies for licensing its AR technology for customized applications in marketing and interactive content.
- Advertising: Monetizes AR-based advertising campaigns for brands looking to engage customers through immersive experiences.

4. GROWTH CAMPAIGNS

- Strategic Partnerships: Collaborates with major brands, retailers, and tech firms to expand its market reach.
- Innovative AR Experiences: Creates unique and engaging AR activations in retail, exhibitions, and events to drive user engagement.
- Tech Demonstrations & Showcases: Showcases its AR technology at industry conferences to attract business partnerships and increase brand awareness.

5. GTM Intel

- Target Market: Serves both businesses (for enterprise solutions) and individual users (for AR content creation).
- Digital Presence: Strong focus on online marketing, leveraging social media and video content to highlight AR innovations.
- Content Marketing & Tutorials: Uses how-to videos, case studies, and tutorials to educate businesses and users on AR’s potential.

6. HOW THEY IMPLEMENTED MAGICIAN BRAND ARCHETYPE

- Transformative Experiences: Aurasma brings magic to reality by transforming physical spaces into immersive digital environments.
- Innovative & Cutting-Edge: Positions itself as a pioneer in AR, offering businesses and users access to futuristic technology.

7. HOW THEY CREATED A MYSTERIOUS BRAND VIBE

- Immersive & Intriguing: The interactive nature of AR creates an element of curiosity and surprise for users.
- Exclusive Experiences: Custom AR solutions make users feel like they are unlocking hidden, secretive content.