1. Business Operating Model:

Core Offering: Archilogic specializes in providing 3D visualization tools for real estate and architectural design.

Technology Integration: Uses cloud-based solutions for easy access and collaboration.

Sales Channels: Primarily online sales through their platform and partnerships with real estate companies.

2. Brand Intel:

Mission: To simplify the process of creating and sharing 3D spaces.

Key Values: Innovation, accessibility, and user empowerment.

Market Positioning: Positioned as a leader in user-friendly 3D modeling tools for real estate professionals.

3. Revenue Model :

Subscription Plans: Revenue from tiered subscription services for individuals and businesses.

Enterprise Solutions: Customized packages for large real estate firms.

Integration Fees: Revenue from API integrations with other platforms.

4. Growth Campaigns:

Product Demonstrations: Engaging webinars and live demos to showcase software capabilities.

Strategic Partnerships: Collaborations with real estate agencies to promote their tools.

User-Generated Content: Encouraging users to share their designs, creating a community around the brand.

5. GTM Intel :

Content Marketing: Blogs and tutorials that focus on the benefits of 3D visualization in real estate.

Social Media Engagement: Active presence on platforms like Instagram and LinkedIn to reach target audiences.

Email Campaigns: Regular updates to subscribers about new features, success stories, and industry trends.

6. Implementation of Creator Brand Archetype:

User Empowerment: Tools designed to enhance creativity and ease of use for designers and real estate agents.

Community Involvement: Actively seeking feedback from users to improve and innovate the platform.

7. Creation of an Intelligence Brand Vibe:

Data-Driven Insights: Leveraging user data to improve features and user experience.

Educational Resources: Providing users with knowledge on best practices in 3D design and visualization.